Hewlett-Packard Webcast Series

Challenge:

Achieving success is one thing. Informing the world and, in particular, existing and potential customers about your successes is another matter. Hewlett Packard Company wanted to share stories and references from customers in their supply chain, yet traditional, text-based solutions, including white papers and web pages, weren't having enough impact.

Solution:

Greene Creative Services (GCS) worked closely with HP content experts to create a webcast series focusing on supply chain triumphs, sharing best practices and tracing the evolution of home-grown solutions. While it took several incarnations of platforms and underlying encoding technology to find the best and most cost effective technology fit, Greene Creative met HP's needs right from the start.

GCS developed a system for gathering the necessary information, relying on very little input from speakers. In a few short steps, GCS was able to absorb and distill the story, create an outline/script for an interview, conduct and record the interview, edit the audio portion, develop graphically rich slides to illustrate the audio, and coordinate all aspects of production with technology partners.

Consistently, this project measured a 20-1 return on investment, generating $20 or more in qualified sales leads for every dollar expended. Revenue is by no means the only measure of success for this webcast series. Many HP project managers have been able to share their stories with peers, ensuring that successful projects, and their managers, can achieve optimal leverage within the company.

As a result of this solution, sharing real stories of how leading practices are implemented in real business settings, HP has been well positioned as a supply chain leader. Many external manufacturing professionals now tune in to these webcasts regularly, creating a community whereby experiences can be shared in real-time.

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